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Ulrika Design

Welcome to Ulrika Design – a Swedish brand with colorful bags for everyday use and special occasions.

The vision behind the brand is to create bags that add a touch of sparkle to everyday life and convey a sense of everyday luxury. The brand was founded in 2005 by Ulrika, who wanted to create more choices in style, materials, and colors for all ages. The brand has sustainabilty focus and the bags are produced in Italy. Each bag combines functionality with aesthetics.



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We like colourful fashion, retro and dresses!

The shop Cissi and Selma in Söder, Stockholm, has been around since 2007, and in 2013 we launched our first in-house collection featuring colorful and well-fitting dresses, produced in Europe. In addition to our own brand, we sell carefully selected clothing, jewelry, and shoes from both emerging designers and more established brands.